Resellers follow clarity, not mystery pricing
A reseller deciding between two lawn suppliers will pick the one with sharp photos, written base prices, and “dispatch in 24–48 hours” — not the one who says “rate baat karenge” on every SKU.
Your rate card is a sales asset. Keep SKU codes stable so operators and resellers can reorder without confusion.
Build a media pack that sells for you
Unbranded (or lightly watermarked) photos, short unboxing or fabric videos, and size charts travel through hundreds of WhatsApp statuses. If media is weak, even a low price underperforms.
- Natural light, true color, close-ups of embroidery/print.
- One hero shot + detail shots per SKU.
- Roman Urdu + English title lines resellers can copy-paste.
Price for network volume
Walk-in rates assume bargaining and small picks. Network rates assume many small COD parcels. Offer a true B2B floor that still works when order sizes are one or two pieces. Volume comes from breadth of resellers, not only bulk cartons.
Dispatch discipline beats discounts
A 2% cheaper competitor who ships late will lose the roster. Publish cut-off times (“orders before 4pm go out same day”) and stick to them. Stock-outs must be flagged immediately in the channel.
Partner with a network that verifies both sides
AK Dropship onboarding for suppliers is free — no listing fee — with NTN and address verification. You quote best rates; resellers sell; you get paid on cleared units. That alignment beats random Facebook “agents.”